The Challenge: Scaling Sales in a Competitive Market
A local pool construction company needed to generate more high-quality leads and increase sales in a competitive market. They had tried digital advertising before but hadn’t seen a strong return on investment (ROI). They came to Thrive Digital Partners looking for a data-driven, results-oriented strategy that would attract engaged customers ready to buy.
The Strategy: AI-Optimized Social Media Advertising
To maximize the company’s lead generation and conversion rates, we designed a highly targeted Facebook and Instagram ad campaign focused on:
✅ Reaching High-Intent Homeowners – Targeting local homeowners with a history of engaging with pool-related content.
✅ Optimizing Cost-Per-Click (CPC) – Using AI-powered bidding strategies to lower CPC while increasing clicks and engagement.
✅ A/B Testing Ad Creatives – Running multiple variations of ad images, copy, and calls-to-action to determine the best-performing content.
✅ Retargeting Interested Leads – Following up with users who engaged but didn’t convert immediately, increasing the likelihood of booking a consultation.
We closely monitored ad spend, engagement rates, and conversion data to adjust and optimize in real time.
Campaign Results
💰 Total Ad Spend: $600
👀 Total Views: 75,348
👆 Total Clicks: 1,155
💸 Total Sales Generated: $390,000
📉 Average Cost Per Click (CPC): $0.52
ROI Calculation
- Return on Ad Spend (ROAS): 650x ($390,000 in revenue from $600 in ad spend)
- Cost Per Lead: $0.52 per click
- Sales Conversion Rate: The client successfully closed multiple high-value sales, proving the effectiveness of our targeting strategy.
Why This Worked: Key Takeaways
🔹 Hyper-Targeted Audience Selection – By leveraging Facebook and Instagram’s audience tools, we ensured ads were shown to the right people at the right time.
🔹 AI-Driven Bid Optimization – Our AI-based bidding strategy kept CPC low while maximizing reach and clicks, stretching the client’s budget further.
🔹 Engaging, High-Converting Ad Creatives – A/B testing and real-time optimization allowed us to refine messaging and visuals for peak performance.
🔹 Retargeting Strategy to Capture Missed Opportunities – By re-engaging potential customers who interacted with the ads but didn’t take immediate action, we converted more leads into paying customers.
Client Testimonial
“Thrive Digital Partners completely transformed our marketing. We went from struggling with digital ads to generating almost $400K in sales in just two weeks! Their data-driven approach and hands-on optimization made all the difference.”
Want Results Like This? Let’s Talk.
🚀 Ready to scale your business with AI-powered marketing that delivers real ROI? Let’s discuss how we can create a custom digital ad strategy tailored to your industry and goals.
